About

I started this site because I wanted a place to be honest. I build AI systems for my own work every day. Some of them are genuinely transformative. A lot of them don't work at all. The interesting part is figuring out why, and I don't see enough people writing about that part.

How I got here

I've spent over two decades in technology, most of it in sales and consulting across the US and the Nordics. I've run my own company. I've sold to executives and built alongside engineers. Somewhere along the way, I started building things myself and realized I liked that part more than the selling.

I'm self-taught. No CS degree, no bootcamp. My entire career has been learning to make things work, whether that's closing a deal, running a company, or building a production system from scratch. I built an AI-powered system that runs my daily operations, and I rebuilt it three times before it actually worked.

Now I'm an American living in Sweden, building AI systems and writing about the process. Not the polished version. The real one.

I'd rather be useful than impressive.

What I think about AI

Most companies don't have an AI problem. They have a process problem, a data problem, or a "nobody wants to make a decision" problem. AI can help with some of those things. It can also make them worse if you're not careful.

I start with the business problem. If AI is the right tool, great. If it's a spreadsheet and a phone call, I'll tell you that too.